In my view, genuine retail experiences should effortlessly integrate into our lifestyles.Ĭheck out my review of the experience at YT Industries below. It seamlessly combines a demo center, retail outlet, coffee shop, a bar and community hub, and even provides a space for screenings, fostering authentic brand connections. Take a closer look at the 12,000 electric surfboard a sunscreen-covered Mark Zuckerberg rode in Hawaii: the Lift efoil. They have crafted a unique experience that goes beyond conventional retail, nailing consistency across their LA, Germany and UK hub. This question took me beyond the bustling brand-laden streets of Soho to the landscapes of rural Surrey Hills, to a concept store presented by YT Industries, a cycling DTC brand. The troubling trend of independent retailers vanishing from our high streets is a complex issue, leaving me wondering whether 'the high street' might be the problem rather than the solution. My wife finds joy in the tactile delights of brick-and-mortar, while I appreciate the convenience of online. The definition of a satisfying shopping experience varies widely. But is this the right, can it be done better? Appearances can be deceiving, losses are often dressed up as a justifiable brand awareness play. Steering a DTC brand through these waters is no easy feat. #marketing #contentmarketing #brand #brandstrategy What are the photos of Mark Zuckerberg surfing in Hawaii Mark Zuckerberg was caught zipping around Hawaiin waters on an electric surfboard when he was papped with layers of sunblock on his face. ![]() Well done to John, Nike, JD Sports Fashion and the Cut Media crew for such a great film. I heard about Street to Peak from John's trainer, Terry, earlier in the year and I'm so pleased that they have been able to bring this to life through partners who believed in it. "By 2027, Alpine Run Project will enable 100,000 you people from diverse backgrounds in cities across Europe to take part in trail running" □ Your data doesn't change your customer's behavior > their emotions do. AFP via Getty Images Mark Zuckerberg has finally given us an explanation for the infamous sunscreen photo that turned into a meme - but we’re still just as confused. In Nike's case, developing a sport within a community that has no access to it. The Facebook founder became a meme when a photo captured him wearing a thick layer of sunscreen on his face. We add value by educating and we add value by inspiring. Our role as brand leaders is to add value to the community that we're fortunate to exist within. Not stripping back on all spend to focus in on ROAS and performance marketing or slapping the latest faux-out-of-home up so you can high-five yourself around the boardroom table. This is how you build a brand through community support and storytelling. ![]() ![]() Why? Not just because I'm biased and love an underdog story and all things running but because this is an example of how brands should behave. Take 30 mins out of your day to watch John McAvoy and the Nike Trail team's latest film which has just dropped. Whilst businesses grapple with how 'brand' fits into the complexity of the channel mix, one of the biggest stays true to their DNA.
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